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While Planning or Designing a Website wear the Shoes of a Crawl Spider
By: Aaron Brooks
The World Wide Web is similar to tests of strength knights of yesteryears went through. To taste success a website needs to be more than functional or great looking. It is a complicated business and webmasters are now kept on their toes trying to get higher rankings on search engines.
The secret lies in appealing to search engine spiders and so you need to know in detail how a spider works before you build a site.
~ Spiders read text and cannot comprehend images, colours or graphics. So, any page that is design friendly with little or no content it will receive a low rank. Unless, you include in text format information contained in graphic images; submit only URLs of main content pages and not splash pages; include ALT descriptions of all pictures and include keywords that pertain to them.
~ Know that the components that attract spiders are: TITLE tags, META tags, Header tags, keywords, and links. Many spiders score entire sites based on the overall scheme.
~ Spiders read algorithms and do not take in whole pages. So, be news savvy and like newspapers place the most important information first. Titles, headers, and the introductory paragraphs must present the essentials.
~ Keep updated on technical advancements in the way search engines examine materials. Read through guidelines of major search engines, as well as blogs and forum devoted to SEO and spiders. While Planning or Designing a Website wear the Shoes of a Crawl Spider By: Aaron Brooks
The Secret Lies Appealing To Search Engine Spiders
The World Wide Web is similar to tests of strength knights of yesteryears went through. To taste success a website needs to be more than functional or great looking. It is a complicated business and webmasters are now kept on their toes trying to get higher rankings on search engines.
The secret lies in appealing to search engine spiders and so you need to know in detail how a spider works before you build a site.
~ Spiders read text and cannot comprehend images, colours or graphics. So, any page that is design friendly with little or no content it will receive a low rank. Unless, you include in text format information contained in graphic images; submit only URLs of main content pages and not splash pages; include ALT descriptions of all pictures and include keywords that pertain to them.
~ Know that the components that attract spiders are: TITLE tags, META tags, Header tags, keywords, and links. Many spiders score entire sites based on the overall scheme.
~ Spiders read algorithms and do not take in whole pages. So, be news savvy and like newspapers place the most important information first. Titles, headers, and the introductory paragraphs must present the essentials.
~ Keep updated on technical advancements in the way search engines examine materials. Read through guidelines of major search engines, as well as blogs and forum devoted to SEO and spiders.
Once your page is designed think about using a search engine stimulator to evaluate your pages. See: www.webconfs.com/search-engine-spider-simulator.php you can add the tool to your website. The report will clarify where you need to make any changes.
A search engine stimulator will also help you determine whether hyperlinks in your pages are "real." Experts recommend using tags instead of java script based menus. Try and limit hyperlinks to less than 100 and check that they do not lead to 403 Forbidden or 404 Page Not Found pages. Spiders do not deal with such errors and your pages will not get indexed.
What any search engine spider does is that is crawls the web and indexes pages in any given database. The spider makes use of algorithms to determine page ranking and relevancy of indexed pages.
Be SEO savvy and select keywords that search engines will find. Tools like Keyword Playground and Website Key Word Suggestions will help greatly. Avoid dynamic pages and if you have them then run them through the spider stimulator to check if dynamic pages are accepted. Get your Meta Keywords and Meta Descriptions Right these are the delicacies a spider relishes. They are the cornerstones of page ranking and relevance in the "eyes" of any spider.
When planning a web site and its pages keep in mind at all times " the spider." This will help you develop pages that are search engine friendly.
Author Bio = Aaron Brooks is a freelance writer and a freelances for a former premier Web Directory. Article Source: Article Geek Planning or Designing a Website Crawl Spider with more tips to understanding the abcs of web-search.
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SEO CHECKLIST
Use this checklist to implement your search engine optimization strategy. You may choose not to implement all aspects of this strategy, but the more you do, the greater your chance of driving traffic to a successful website. After all, isn't that your underlying goal: to drive traffic to your website and encourage the visitor to respond to your call to action?
Tier I - Solid Web Design Keyword placement Page Title Meta tag - description Meta tag - keywords tag early on page tag enclosing keywords on page tag with keywords Content - early in first paragraph.
Keyword density Avoid spamming by not using keywords too heavily 2% - 7% density.
Navigation that is easy to use Quick-loading. Using graphics with Relevant content. Clean code - no broken tags Tier II - Website Promotion Content changes are critical to search engine attention RSS newsfeeds Articles Newsletters Tips / Tricks Client acknowledgements Testimonials Resource links Partner links Staff recognition / changes Simple content changes on a regular basis Image changes
Link popularity efforts List with free search engines Directory listings - paid and unpaid Reciprocal links - only with PR 5+ is best strategy Purchase links in the beginning Create a blog linking back to website; post regularly Participate in forums with link in signature line back to website Make every effort to have links coming back to your site use keyword-based anchor text Create and post sitemap.xml with Google
eMail subscription list eMail subscription opportunity on the website Mail newsletter out on regular basis
Articles Posted on website Posted on blogs Posted on ezine lists Posted in article directories Vary article on website by 25%
Pay-Per-Click advertising Purchase keywords on Google Adwords Purchase keywords on Yahoo Search Marketing (Overture) Tier III - Long-term on-going SEO efforts Creating long-term connections Develop a list of additional keywords based around your core keywords Create satellite pages using different domain names that focus on individual keyword sets designed to drive traffic back to the "money site" Create links between these separate websites Follow the same steps as in Tier I for website design considerations Create ebooks and more articles designed to be found by search engines that will drive traffic back to the money site
Monitoring your results Track hits from month-to-month Track unique visitors Track entrance and exit page for traffic Monitor how long visitors spend on each page Watch for keyword searches Check Page Rank Check link popularity Check Google and other search engine website positioning for your keywords Test results for every change you make; if the change doesn't produce positive results, abandon the technique and try something else
This is simply a checklist that has behind it considerable effort required to accomplish each step. This strategy toward search engine optimization is effective when implemented correctly. Should you need help in accomplishing the goals of your website, contact Chesa Keane at TAO
Special Thanks To: Chesa, The Computer Goddess. For written permission to use her article.
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Five Times for Search Engine Optimization
By: Jennifer Guinan
Search engine optimization sounds so daunting for most young companies. Who has time for dealing with metatags and keyword density when you're trying to get a company off the ground? Below is a simple list of five things you can easily do to improve your visibility on search engines.
1. You can afford free. Index your site with the Open Directory Project. It's free! The Open Directory Project powers core directory services for Google, Lycos, AOL Search, Netscape Search, and lots more.
2. Know thyself through thy customers' eyes. Remember that the words you use to describe your company are not necessarily the same ones that a prospect might use. Sometimes you need to go with the masses when it comes to keywords. Review your keyword list (if you have one), and see if your prospects would even think to search for them. You might even want to (gasp!) ask your customers about what keywords they use.
3. Stay on the up-and-up. Don't cram your keyword tag with dozens of keywords or repeating keywords. It doesn't work. Use 10 to 12 good, applicable keywords.
4. Put it in the Flash can. Don't let your web designer talk you into a Flash intro. Not only will everyone skip it because it's annoying and doesn't provide much in terms of information, it will stop the search engine spiders that crawl your site dead in their tracks.
5. Be more than a welcome mat. Develop unique titles for each of your pages. These titles appear at the top of the web browser window when your prospects or potential investors check out your site. So please, don't use, "Welcome to XYZ Company." This tells them nothing of value, except maybe that you have manners. Use the title to tell what you do, what problem you solve, and/or what the particular page is about. We're only talking about a handful of words per page (10 max), so it's not as painful as it might sound.
About the Author
Jennifer Guinan, president of Sage Strategic Marketing, offers 19 years of experience in marketing, communications, Internet and search engine marketing, and PR for companies and organizations large and small. Guina's background includes national and international marketing and communications executive management and strategy, PR and media relations, and consulting. Contact at Sagestrat.com
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